Creating unique virtual

experiences for brands




Case Studies


Race Against TimeX

The First Activation in Fortnite for Any Watch Brand




  • A dedicated, bespoke map in Fortnite Creative where players compete against time in a watch-infused world, including 6 games and a design studio that keep players engaged.


  • Throughout the race, watches represent empowerment, providing players with additional speed and powers that give them a competitive edge.


  • Fully integrated marketing plan, in collaboration with Epic Games' Super Awesome, including 7 popular creators/streamers with live gameplay and promotions on TikTok and Twitch, celebrity influencer Landon Barker, YouTube TrueView videos, in-game portals, and PR that  has garnered billions of impressions.


  • Achieved brand's player engagement KPIs midway through campaign.


Enter Thee Hottieverse

Timex Takes the VR Stage with Megan Thee Stallion

  • Timex partnered with AmazeVR's Megan Thee Stallion virtual reality concert experience that toured 17 cities across the U.S.


  • Using breakthrough VR technology, virtual Timex T80 watches appeared on all viewers’ wrists.


  • Concertgoers also received special offers, including discounts on Timex.com.


  • Extensive PR coverage, included a video special report feature by Adweek, shown here.   

Timex Goes Ape!

Timex Enters Web3 with Limited Edition NFTs in Collab with the Bored Ape Yacht Club (BAYC) Community.


  • Timex Goes Ape! included customizable physical watches and NFT digital twins that tell the real time based on your location, making them the first-ever phygital timepieces.


  • Designed and marketed in collaboration with popular BAYC owners and influencers, including Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, Zeneca , plus BAYC founder, Gordon Goner.


  • Launch party held at Art Basel, Miami Beach, December 2022.


  • The program successfully positioned Timex as a leading pioneer brand in  Web3.

DKNY.3 - Metaverse Fashion Week 2023

DKNY Showcased Spring/Summer '23 Fashions in an NYC-Themed Building and Hosted MVFW23's Official Closing Night Party


  • DKNY had a major presence at MVFW in Decentraland with DKNY.3, an NYC-themed building that included a boutique, pizza place, art gallery, and rooftop lounge.


  • The exterior featured the landmark DKNY Soho Wall, as well as a new, Web3 interpretation of the Soho Wall created by Decentraland neodesigner Kirzoz. The art gallery featured other Web3-inspired Soho Wall designs by the Decentraland creator community.


  • With rewards on each floor, visitors received a DKNY bucket hat wearable upon entering the building, and then could collect a pizza box POAP and a POAP virtual poster of the original Soho Wall. Visitors claimed  their second wearable, a special DKNY MVFW T-shirt, at the rooftop lounge.


  • MVFW23's official closing night party was held on DKNY.3's rooftop, with live DJ Sarah Main and was hosted by Official MVFW Supermodel Tangpoko and the DCLBabydolls.  All partygoers received a special "I FEEL DKNY" emote. 


  • DKNY had the first-ever drone show in Web3!


  • DKNY.3 boasted significant engagement, driven by gamification and more interactive experiences, with the 2nd most time spent among users.


  • DKNY's ROI in PR and earned social media value significantly exceeded KPIs.


DKNY Shop in ZEPETO - Fall and Winter 2023

DKNY Launched An All-New Shop Featuring Virtual Twins From the Fall 2023 and then Winter 2023 Collections on ZEPETO


  • In August 2023, DKNY launched a brand-new brand shop on ZEPETO, which included 6 virtual twins from the DKNY Fall '23 Collection.


  • In December 2023, DKNY continued to support the DKNY Shop on ZEPETO with new items from the DKNY TECH Winter Ski Collection. 6 new virtual twin items were launched, including mix and match tops/bottoms, a ski suit, sunglasses, and ski boots.


  • With over 200 million registered users and 20 million monthly active users, a majority being GenZ females, ZEPETO is where people from all over the globe create, interact, and express themselves via avatars in an immersive, fashion-centric virtual universe.


  • Both the Fall and Winter launches on ZEPETO were supported with PR, resulting in millions of impressions, driving sales of virtual and IRL items.

Justin Bieber: A Live Interactive Virtual Experience

Timex, the Official Countdown Partner


  • Timex’s first activation as “Timekeeper of the Metaverse” was via a live streaming virtual Justin Bieber concert by Wave.


  • The audience included millions of GenZs and Millennials from all over the world.


  • Justin performed live, singing and dancing in a motion-capture suit, appearing on-screen as an avatar.


  • Fans were able to interact with Justin by sending him messages and appearing in the show via “WaverCam" (on Zoom).


  • Timex was featured in the pre-show countdown, as well as in the show’s marketing, including ads, PR, and social media.


2022 Clio Award Winner   

2022 VMA Nominee

John Legend:  Bigger Love

People Magazine, Yamaha, Valence, and the Ad Council partner with Wave




  • John Legend performed songs from his new album live, in a motion capture suit, appearing on-screen as an avatar.


  • Persistent logo for People magazine throughout show, plus special in-show shout-outs for  brand partners.


  • The show raised money for FreeAmerica via interactive messaging, with donors' names appearing within the show.


  • Millions of people virtually attended the show from across 142 countries.


  • People magazine featured a full-page ad as well as editorial coverage.


  • Partners were included in all show marketing, such as ads, PR, and social media.


Dillon Francis:  Total Fiasco

Interactive Feature Made It Rain Down Crocs

  • Crocs integration was a natural fit for the “Total Fiasco” theme of this live, virtual, interactive concert by Wave.


  • Dillon’s avatar wore Crocs, as did Dillion IRL during the performance.


  • The show featured a special shout-out to Crocs and a fan-favorite scene where each viewer could choose from 3 new styles/colors of Crocs to rain down.


  • Crocs was featured in all show marketing, including ads, PR, and social media.

Campbell's Chunky Power-Up Tournament

A Fortnite Activation With Our Client, Publicis Media

  • Working with client Publicis Media, Metabrands assisted in putting together a unique Fortnite Creative experience for Campbell's Chunky Soup -- The Chunky Power-Up Tournament.


  • The experience takes place in and around a giant bowl-shaped stadium.


  • Players can sprint through a spicy environment, throw cans of soup with the highest precision, and
    make a touchdown on a challenging football pitch.

Build-A-Bear's 25th Anniversary Celebration

Build-A-Bear Enters Web3 with NFTs, Phygital Products, and Swarovski Collab

  • The project kicked-off with an auction for a one-of-a-kind collectible bear encrusted with Swarovski crystals and a red crystal heart, along with its NFT digital twin.


  • The winner was presented the rare  plush during Build-A-Bear’s 25th Anniversary Gala.


  • 10% of the sale price was donated to the Build-A-Bear Foundation.


  • The second auction included 5 one-of-one NFTs featuring silver-themed bears and matching physical plush bears.


  • In the third phase, users can purchase one of 5,000 bear-themed generative NFTs, each of with unique features and rarity tiers, while providing access to various benefits and utility for the owners.

Ballerz @ Fred Segal

Where NFTs Meet Fashion and Retail

  • A collab and VIP event at Fred Segal on Sunset Blvd., Los Angeles to promote nftGenius’ Ballerz NFTs.


  • Ballerz were featured in-store as part of Subnation’s Artcade display program.


  • Special limited-edition Ballerz apparel.


  • Extensive PR coverage generated by  the launch event.

Lindsey Stirling:  The Artemis Reprise

Benefiting St. Jude Children's Hospital, This Virtual Experience Provided Real World Help

  • Lindsey Stirling performed live, appearing as an avatar and IRL, in a reprise of Wave’s virtual concert,  saving time and cost to make the event possible.


  • Emotional interactions between Lindsey and the virtual audience from around the world.


  • The show raised thousands of dollars for St. Jude Children’s Hospital.


  • Exclusive interview at end of show with Lindsey and a St. Jude patient who is a violinist as well as a big Lindsey fan! 

DKNY's Heart of New York Collection in Roblox

DKNY Launches Pop-Up Shops with Virtual Products

  • DKNY launched its new Spring 2024  "Heart of New York" Collection with virtual merchandise in 3 Pop-Up Shops on Roblox.


  • 3.4M Monthly Active Users across all of the DKNY shops.


  • 2.5M Unique Shop Views -- 1M in the first week!


  • 53,000 virtual product interactions


  • All 10,000 DKNY wings were redeemed the first day! So, there were 10,000 brand ambassadors wearing DKNY wings across Roblox!


  • The shops were placed within 3 games, including the very popular Fashion Famous game.